ROLE: CREATIVE DIRECTION
The Puyallup Tribe is a federally recognized Coast Salish Native American tribe from western Washington state. When they were giving the green light to open a retail cannabis store, they needed a brand to reflect their historical and geographical importance to the region.
A key element of the Tribe’s heritage is Commencement Bay. Beginning at the indomitable Mount Rainier, it flows within the currents of the Puyallup River and culminates with a picturesque bay. The elements of the logo reflect, literally, this timeless geographical journey.
At the top of the logo is Mount Rainier, mirrored at the bottom as the reflection in the Bay’s water. The two are joined with the meandering river. The gold “C” borrows from the region’s visual language: the formline. Formline art is a feature in the indigenous art of the Northwest Coast of North America, distinguished by the use of characteristic shapes referred to as ovoids, U forms and S forms.