ROLE: CREATIVE DIRECTION, DESIGN, USER EXPERIENCE
Based in Seattle, ESG represents industry-leading esports teams, talent, and institutions that push the envelope in betting, content creation, brand representation, merchandising, etc.
I created the brand’s visual identity and led the team at Karass to create the website - built on a lightweight, custom framework.
Bob at Karass created a unique system for managing the site’s content using the Google Sheets API. With nothing more than a simple, familiar spreadsheet the client can make updates on the fly.