ROLE: CREATIVE DIRECTION, DESIGN
When the globally-successful League of Legends decided to expand their North American esports league, the NBA Champion Golden State Warriors wasted no time in locking down a new team – The Golden Guardians. They needed a brand to reflect the dynastic Warriors legacy, with a nod to the future of competitive sports.
The logo is designed around two key elements: The Spear and The Bridge. The Spear for the Guardian, and the Bridge for, well, the Bay Bridge. The bridge is portrayed in profile within the Warriors current logo, but in the Guardians mark, the bridge takes on a first-person point of view – as if one was experiencing the drive across the iconic structure. By showcasing the Bay Bridge from this proactive vantage point, the viewer is presented with a new dimension of a familiar brand.
Esports are a growing part of the multi-billion dollar gaming industry, and the Global Games Market has nearly double the annual revenue of the global music industry and annual box office receipts combined.