ROLE: CREATIVE DIRECTION, USER EXPERIENCE
An animated alphabet, tailor-made for a transformational brand. IME (Interactive Media & Entertainment Law), legal consultants in the New Media world of Virtual Reality and esports, needed a brand that looked to the future. In creating a unique logo built on a custom made “alphabet”, the team at Karass used these building blocks to design an entire visual system that is both modular and extendable. The system literally shape-shifts on the website while being static in the email block, letterhead, business cards, and social media content. Each time a user clicks on a new area of practice, the text is playfully reconstructed on the new page from pieces from the previous page. Simultaneously, the main logo fluidly morphs from icon to icon with each transition.