ROLE: CREATIVE DIRECTION, USER EXPERIENCE, DESIGN
You guessed it! Another project with the Strategy and Prototyping team and Craig Mundie. This demo focuses on how our personal data could be used, and protected, in the future. While it’s no secret that our information is everywhere, it should be up to us to dictate how and when it is used. Designed to be presented intimately on a tablet (by Mundie) one-on-one to policy-makers, I helped craft the concept from storyboard to final designs. The viewer is guided through a Day-In-The-Life of a business trip. At every step along the way – booking the trip, renting a car, checking into the hotel, etc. – the viewer is shown a glimpse into how the use of our personal data should be shared and controlled.