ROLE: CREATIVE DIRECTION, USER EXPERIENCE, DESIGN
Collaborating with Microsoft’s Strategic Prototyping team, I created a “space-plankton” look-and-feel, based on phosphorescence—the magical, natural wonder that makes the sea glow when tiny plankton are disrupted. This was the core of the navigation system for purchasing a toy, whose features could be explored on a touch-enabled tabletop display. When a customer sets an item on the Pedestal, the tabletop recognizes it, revealing new insights and dynamic information for the shopper. In an effort to minimize text clutter, we brought to life the idea of Semantic Zoom – a pinch-and-zoom feature for text.