ROLE: CREATIVE DIRECTION, DESIGN
Based in Southern California, Sandbox is a training facility that focuses on the development of esports athletes. Just like any modern professional athlete, quality training is an essential part of success. A training regimen that is designed specifically for esports athletes focuses on hand/eye coordination, a strong core, fine-motor, and other elements that will help them on the digital battlefield.
The phrase ‘sandbox’ has deep roots in the video game industry, referring to the game mode/style where the user is free and in control of their environment. I designed the logo to reflect that, while incorporating the arrows to lend an aggressive, purposeful aesthetic.