ROLE: CREATIVE DIRECTION, DESIGN, USER EXPERIENCE
VitalTalk is An organization committed to training clinicians on how to have difficult end of life conversations. As champions of communication skills, VitalTalk uses a combination of online resources and in-person workshops that empower doctors to be effective and empathetic communicators. I created their brand (naming, logo, photography, etc.) to embody connection, clarity, and professionalism, with largely photographic imagery that emphasizes the human element of their work.
VitalTalk’s new website was designed to solve the challenge of welcoming their diverse audiences in one cohesive environment. Clinicians looking to develop their skills can directly access a vast collection of resources. Prospective teachers can learn how to obtain specialized training while graduate teachers can explore how to train their fellow colleagues. Larger institutions can have VitalTalk set up customizable educational programs for their health care system.